Genesis 35:1

And the Lord said to Jakob, Arise, go up to Bethel and dwell there, and make there an altar unto Eloha, who revealed Himself to thee in thy flight from before Esau thy brother.

GO UP TO BETH-EL AND ABIDE THERE, AND MAKE THERE AN ALTAR. I do not know the significance of the expression, and abide there. Now it is possible that G-d commanded him to abide there at first in order to purify the camp from the idols taken from Shechem or from the dead they had touched, similar to, And encamp ye without the camp seven days, since they had not yet been commanded concerning the Waters of Sprinkling,, 19:17-19. Used in purification from the defilement of touching a dead body. and afterwards they were to make the altar. But Jacob was zealous in observing the commandment to be purified before he came to Beth-el. It may be that Jacob’s words, And let us arise, and go up to Beth-el, actually preceded the purification mentioned in the previous verse. And perhaps the command, and abide there, means that he was to direct his thought to cleaving to G-d.

ושב שם. An invitation to prepare himself mentally and spiritually before beginning to build the altar that he had in mind to erect. This corresponds to what our sages have described as being the manner in which they prepared for prayer and subsequently unwound before pursuing mundane activities. According to Berachot 30 they spent an hour “gearing up” before commencing their prayers and then spent an hour unwinding before going about the business of earning their daily bread.

ועשה שם מזבח לא-ל הנראה אליך בברחך, in order to give thanks to G’d Who has kept His promise which He gave you on that occasion. We have a long standing tradition that when one passes a location where one had once experienced G’d’s help in a clearly supernatural format one is to recite a special benediction giving thanks to G’d for having done so, even though the event may have taken place a long time ago. (Berachot 54).

ויאמר אלוקים, an angel appeared to him while he was at Shechem and told him to proceed to Bet El, and to redeem his vow there. Regarding the words of the angel: ושב שם, “and settle down there!,” this did not mean that Yaakov was to settle there permanently, but that he was to remain there long enough to build the house of G’d which he had undertaken to do as part of his original vow. The angel on this occasion hinted that Yaakov’s “dream” with the ladder had in fact been more than a dream, it had been the first vision of the Divine he had experienced. The incident with Dinah’s rape and the subsequent upheaval had delayed Yaakov’s progress in the direction of his father’s home. Yaakov’s having built himself a house in Sukkot and his purchase of real estate had given the impression that he intended to settle in that vicinity permanently. His duty at that time had been to proceed to Bet El and to pay his vow of 34 years ago. He was supposed to proceed directly in the direction of his father’s home without allowing himself to be distracted on the way. Having failed to do this, G’d punished him with the incident involving Dinah. Even though we explained that Yaakov’s punishment was due to his having experienced fear in spite of repeated assurances by G’d that He would be with him, this delay he had allowed himself was an additional reason for his being punished.

לא-ל הנראה אליך, a reference to what he saw in his dream when G’d appeared to him to be standing on top of the ladder (28,13). At this juncture, the angel addressing him told him to build there an altar to the attribute of G’d Who had appeared to him at that location. The reason for the angel adding: בברחך, “when you were fleeing, etc.,” was a reminder to him that at that time he had been all alone and that G’d had given him His assurance that He would look after him and would bring him back to the land of Canaan. Seeing that G’d had kept His promise, it was now Yaakov’s turn to keep his vow.