Numbers 10:29

Chovav. This was Yisro, as it is said, “Of the children of Chovav, the father-in-law of Moshe.” Then why does the Torah say, “They came to their father, Reuel”? This teaches that children call their grandfather “father.” He had many names. “Yisro” [lit. “additional”] because he added a chapter to the Torah; “Chovav” [lit. “one who cherishes”] because he cherished the Torah, etc . . .

We are journeying to the place. Immediately. Within three days, we enter the [holy] land. Because at this first journey, they traveled with the intention of entering Eretz Yisroel, but they sinned with the complainers. But why did Moshe include himself with them? Because the decree was not yet issued against him, and he thought he would enter.

And Mosheh said unto Hobab bar Reuel the Midianite, father-in-law of Mosheh, We are journeying from hence to the place of which the Lord hath said, I will give it to you: come with us, and we will do thee good; for the Lord hath spoken to do good unto the sojourner with Israel.

AND MOSES SAID UNTO CHOBAB. I have already explained (Exodus 18:1). that Chobab [of the root chavav — love] was the new name which they gave to Jethro when he converted to the Torah of Israel, for such is the way of all proselytes, for he calls His servants by another name. Now Moses had begged him to go with them and had told him without explanation, and we will do thee good. But Chobab thought that they would give him of the spoil, silver and gold, garments, sheep and herd, but that he would not have an inheritance among them [in the Land]. Therefore he did not want [to go with them] and he answered, “But I will depart to mine own land, and to my kindred, since there I have an inheritance, wealth and honor.” So Moses told him, “'Leave us not, I pray thee,’ for because of your familiarity with the wilderness thou shalt be to us instead of eyes [i.e., a guide] in the conquest of the lands, and you will show us the way by which we must go up, and of all that goodness the Eternal shall do unto us, the same we will do unto thee.” Moses thus hinted that he would be given an inheritance in the good Land as a reward for his trouble and help that he would extend to them in the conquest of the Land. In my opinion Chobab consented to this offer and he did so [as Moses requested of him], as I have mentioned there. (Exodus 18:1). And so the Rabbis said in the Yerushalmi: “The children of the Kenite, Moses’ father-in-law, bring first-fruits and read [the section of first-fruits, wherein it is stated, I have brought the first of the fruit of the soil which Thou, O Eternal, hast given me], because it is written, Come thou with us, and we will do thee good.”

לחובב, another name for Yitro, as we know from Judges 4,11 מבני חובב חותן משה, “of the sons of Chovav, the father-in-law of Moses.”